Month: January 2019

If you knew me, you would know how much I read. My books selection is predominantly business books as I read them for pleasure (people are different and can enjoy different things). My first ever choice are the business books with practical advice rather than theory that you can potentially put into practice. “The 30 Day MBA: Your Fast Track Guide to Business Success” (5th Edition) by Colin Barrow attracted by attention. The contents are just perfect for the day-to-day reference. Of course, if you are looking to get MBA done, this book can be a great start similar to a book can be a great mentor or give some starting advice. Connecting to people through MBA or getting in person advice from a mentor is a lot different and not comparable. Coming back to the book. The books is ideal for anyone starting MBA, already graduated from MBA or DBA because it contains the information to refer to. When we learn something and then do not use for a while, things get forgotten and I found (personally for me) the book as a very useful reference with short and smart explanations to the main MBA concepts. The book covers he 12 core disciplines of business: accounting, finance, marketing, organizational behavior, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. The explanations are simple and straightforward, and each time followed by example. Absolutely great business cases added to cover the concepts in real practice. I can definitely recommend this book as a table book to refer too and refresh the concepts you have learnt. Many thanks to the author for keep it short, smart, with plenty of examples and to the point.

The book is very interesting in the format of narration and also in the content. Easy to read because of the style of the book: it is a story, business story and how people build strategy, survive in the circumstances in business and life, think, feel, collaborate. This makes the book different from a traditional business book format. What I liked a lot is the summary of the business theory at the end. very well done! Being a fan of agile strategy, I strongly recommend the book as it has a realistic description of how it is supposed to be implemented in the real-life circumstances: 5Qs, 5Ps, and the term scramble is a very nice comparison on how to implement the golf term in a business environment (really working!) I would recommend the book for senior professionals for refreshing recovery strategy management and also for entrepreneurs as the reference guide on building the one-f-a-kind type of strategy to stand out among the competition.

Precise. Summarized. To the point. I have over 17 years of experience in B2B sales. This side of the business is interesting, exciting and complicated enough. B2B sales are constantly changing and if you work in this field, then you have to learn something new every year if you want to keep on succeeding. Rule of 24 provides a smart and to the point overview of the current B2B sales standing point (I like a lot that the information provided has an overview of technology influence on this side of the business). Highly recommend for everyone who starting or already working in this type of business engagements and pay attention to the 2% factor, stakeholder resonance, value pyramid, bridge demonstrating, Pareto principle, movie-view structure, and limbic techniques. Depending on your specific experience you may find either completely new information, or refresh/have a look from the other side the things/situations you may have encountered. Particularly liked the commercial insight outlines: be credible/relevant, be frame-breaking and lead back to your unique strengths. Good book for professionals.

The book has an easy and comprehensive overview of different aspects of finance. Books on finance can have a different complexity of the content. This book is easy to read, it has a lot of graphs and explanations, gamified approach to the material. What is specifically interesting – the quizzes after each chapter. They have a great concluding element in them about the topic explained in the chapter. If you are new to finance, this book can be a good starting point to start learning.

Very thoughtful book you need to follow reading as its structure suggests: week by week. Regardless your reading speed. You may need to think over each story suggested for each week as well as the questions about leadership that author asks. I like every story because it does give real life examples of leadership, responsibility, people, integrity and many things. It covers stories from the construction of Titanic to rescuing Apple by Steve Jobs when he came back to his company. Stories make it smart to deliver the message that will, otherwise, remain a theory without application to the reality.

This book is an interesting and engaging reader. It contains a lot of facts, illustrations and stories that help to understand the principles and major points of psychology. The mindmaps/schematic illustrations in the beginning of the chapters are very useful. They help to visualize the main points to be described further. I can recommend this book for people who want to have a starting knowledge of psychology or have a general summary of this science.

It is in my current scope – to work on changes in the education sector. In my opinion the changes in our lives and in businesses are driven by technology. That’s why this book caught my attention. I agree to the general point of getting ready for the future by working on different skills that may be useful. I have found the areas of skills suggested by the author very useful: financial literacy, running own business, being lifetime learner. These should be general guide for us all as developing curiosity for learning New is the most important skill that will keep you excited about life, motivate and will be very useful for any uncertain situation. The book has a lot of links to multiple resources as well. Interesting to read for anyone who is concerned about his job potentially disappoint or anyone who wants her motivation and push to lean new skills.

Very funny book to read, relaxing and… showing you how much fun people around you are. The idea about fun add is cute and it is amazing (never thought that way!) how engaging the responses can be. This book is fun to read in general and may be quite an interesting instrument for developing creative skills to write one’s own ads. Sometimes it is really do in life that a tiny crazy looking idea may result in an effective marketing campaign.

Interesting and engaging book to read. This book is about customer-centric marketing which is very important in the age of digital and technology-empowered opportunities. Technology provides so much data and it is in the hands of businesses to use it at their benefit. The examples of companies in the book give a very good opportunity to understand practical insights and potentially “try on” in own business environment I have found the entitled consumer research very good. The book is easy to read and is practically oriented. I recommend it to marketing, sales and business development people as there are many things that can be implemented in cross-functional practice.

Just finished reading the book “Strategies for Being Visible” by Susan Ritchie and found it a very good and useful tool for both female and male, inside the corporate environment and also in community/country networking. This is a very good 14 strategies to incorporate for making oneself visible with what this person does and contributes to a company, community, city or country. I strongly believe that in the age of globalization and digital business these strategies can be wisely used for making the actions noticeable by other people. Many thanks to Susan for putting together the experience of practical tips in connecting to people and networking. I have found very useful the examples of other people as they can be also replicated. This book can be used as a handbook for anyone looking to progress and get noticed for both professional and personal fields.